Deep focus: chiropractors · med spas · veterinary · open to roofers & service shops

AI that answers every call, books every appointment, and quietly fills your schedule.

We build the AI voice agents, website chatbots, and Meta ad campaigns that turn missed calls, no-shows, and ghosted DMs into booked appointments — while your team keeps doing the work they actually trained for.

Performance-based — we keep building until we hit the numbers we agreed on with you.
24/7 phone coverage
AI receptionist never misses a call — even at midnight.
1–2 min lead follow-up
Callbot dials new leads while they're still warm.
Tied to your numbers
We keep building on our dime until the agreed targets land.
Built into your stack
Integrates with your calendar, CRM, and Meta account.
07:42 PMAfter-hours triage call answered→ booked Thursday 2:30 PM 07:55 PMMeta lead form submitted→ callbot dialed in 47s 08:11 PMInstagram DM "Price?"→ pricing + booking link sent 08:23 PMLapsed patient reactivated→ wellness adjustment booked 08:38 PMPost-op follow-up sent→ owner replied "she's doing great"
Our deep focus — and who else we help

We go deepest with three kinds of practice — and we know exactly what's bleeding your revenue.

Pick yours. We'll show you the specific pain we see in your industry, and the specific automation we build to fix it. Run a roofing crew, a detail shop, or another small service business? Scroll to "beyond the big three" — same system, tuned for you.

The real problem

You don't need more new patients. You need the ones who ghost to stop.

Chiropractic revenue lives and dies on the treatment plan. A missed week kills the arc. And every no-show is a patient who stopped trusting you'd notice.

  • High no-show rates on 12-visit treatment plans.
  • Cold patient lists — people who came twice and vanished.
  • Generic "Contact Us" forms that filter nothing.
  • Front-desk staff stretched thin during adjustments.
What we build

A pain-assessment chatbot, a reactivation callbot, and the ad flow that feeds both.

Instead of "Fill out this form," your site asks "Where does it hurt?" and hands you a qualified consult. Meanwhile, your AI voice agent quietly dials every patient who hasn't been in for 90 days — with a wellness-adjustment offer they'll actually answer.

  • Pain-assessment intake chatbot on your site.
  • AI voice agent to reactivate lapsed patients.
  • Meta ads: "Back pain relief → Free consult + X-ray" funnel.
  • Automated reminders + rescheduling so the plan actually finishes.
// outcome Fewer dropouts, more completed treatment plans, less front-desk thrash.
The real problem

Someone asks about Botox at 9:14 PM. By 9:17 they've already booked somewhere else.

Med spa inquiries are impulse moments. Your Instagram DMs, your form fills, your missed calls — every one of them is a three-figure appointment that disappears if you make them wait.

  • Instagram DMs that pile up after hours.
  • Lead forms filled out and never followed up on.
  • High-ticket services ($500–$3,000+) lost to the competitor who answered first.
  • Retargeting spend that goes nowhere because the nurture sequence doesn't exist.
What we build

A DM bot that books, an SMS nurture that converts, and retargeting that closes.

When someone comments "Price?" on your post, the bot DMs pricing and a booking link within seconds. When someone clicks your CoolSculpting page and leaves, they see before-and-after testimonials for the next 7 days. Nothing is left on the table.

  • Instagram DM automation that qualifies and books.
  • SMS / WhatsApp nurture sequence for ghosted leads.
  • Meta retargeting with lookalikes off your high-value clients.
  • Consult booking straight into your calendar — no phone tag.
// outcome Fewer ghosted DMs, more chairs filled, retargeting that finally closes.
The real problem

The owner calling at 11 PM about their dog is not going to wait for the morning.

Pet owners are emotional buyers in scary moments. If your phone goes to voicemail, they are on Google calling the next clinic before they've hit "end call."

  • Missed after-hours calls that should have been emergencies.
  • Staff burnout from triaging the same questions 40 times a day.
  • Complex scheduling across species, procedures, and urgency levels.
  • No follow-up system for post-surgery check-ins.
What we build

A 24/7 triage voicebot that books emergencies instantly — and an ad engine that fills your new-pet pipeline.

Your AI receptionist answers every call in your brand voice, decides whether it's an emergency, books the slot, and sends an SMS confirmation. Your Meta funnel puts "First Puppy Exam" in front of every new pet owner within ten miles.

  • 24/7 AI receptionist with emergency triage.
  • Automated post-surgery follow-up texts at 24 hours.
  • Meta ads targeting "New Pet Owner" households in a 10-mile radius.
  • FAQ chatbot for vaccination schedules, pricing, hours.
// outcome Captured emergencies, retained owners, less staff burnout on the phones.
Beyond the big three

Built for chiropractors, med spas, and vets. Running well for a lot of others.

The three practices above are where we've built the most pattern recognition. The underlying engine — ads that qualify, a callbot that closes, a receptionist that never sleeps, a site chatbot that actually answers — works for any service business where a missed call is a lost customer. Here's a sample of who else we're running it for.

Roofing & exteriors

Roofers

Storm-season inbound is feast-or-famine. Miss one call during hail and that's a $14k job on a competitor's calendar.

// wedge 24/7 voice agent books inspections · Meta ads hit affected ZIPs within hours of storm events
Exterior cleaning

Window & pressure-wash shops

Seasonal urgency + high ticket + text-heavy bookings. The bot qualifies square footage and pitches the right package before a human ever picks up.

// wedge Intake bot collects photos + scope · follow-up SMS closes the ghosted estimates
HVAC · plumbing · electrical

Home-services trades

Emergency calls decide the month. Voice agent triages urgency, routes the real fires to the on-call tech, books the rest without paging anyone.

// wedge Triage-aware routing · same-day slots booked directly into dispatch
Auto detail & repair

Detail shops & mechanics

Estimate questions come in at all hours. The site bot answers pricing tiers, books drop-offs, and sends reminders so cars actually show up.

// wedge Service-menu chatbot · automated drop-off reminders that cut no-shows
Dental & optometry

Dental & eye-care practices

Same no-show economics as chiro, with tighter insurance-verification needs. Receptionist handles intake questions, handoffs the rest.

// wedge Insurance-aware intake · treatment-plan reactivation calls
Landscaping & outdoor

Landscapers & lighting installers

High-ticket quotes that die in the follow-up gap. The system keeps every estimate alive until it closes or genuinely falls out.

// wedge Quote-stage nurture sequence · seasonal ad campaigns tied to weather windows

Don't see your vertical? That's fine — if you run a service business where a missed call turns into a lost customer, the same engine applies. We'll tell you on the discovery call whether we're the right fit.

Ask us about your business
The four-part system

One funnel. Four AI workhorses. Every lead gets handled, every time.

Each piece maps to a stage of the patient journey. You can start with one — most practices end up with all four.

01 / Top of funnel Acquisition

Meta Ad Campaigns

Targeted Facebook and Instagram campaigns built around vertical-specific hooks — not generic "local business" creative. We write, ship, and optimize.

  • Creative built around your vertical — chiro, spa, vet, roofing, or whatever you do. Never recycled templates.
  • Lookalike audiences off your existing high-value clients.
  • Retargeting flows for visitors who engaged but didn't book.
meta → Lead form submitted (Sarah, back pain, 34, 2.1 mi away)
47s → Callbot dials, books 9:15 AM Thursday
02 / Outbound Speed-to-lead

AI Callbot

Within 1–2 minutes of a new lead, our callbot picks up the phone. Conversational, trained on your business, qualifies the lead and books the appointment before they've moved on.

  • Natural conversation — not a phone tree.
  • Smart prompts that know your services as well as your front desk does.
  • Writes the booking directly into your calendar.
callbot: "Hi Sarah, I'm calling from Apex Chiro — you filled out our form. Do you have a minute?"
Appointment set. Consent captured. SMS confirmation sent.
03 / Inbound 24/7 coverage

AI Receptionist

Your 24/7 front desk. Answers every inbound call — including the 11 PM emergency and the 6 AM "do you take insurance" question — in your brand voice. Books, reschedules, takes messages.

  • Never misses a call, never loses patience.
  • Handles booking, rescheduling, cancellations, and FAQs.
  • Routes anything it can't solve to a human, with context.
inbound: "Apex Chiropractic, this is our virtual receptionist — how can I help?"
17 calls handled after hours last week
04 / On-site Conversion

Website Chatbot

A chat widget on your site that answers the real questions — insurance, hours, service specifics, pricing tiers — and captures contact info if the visitor isn't ready to book.

  • Responds in under 5 seconds, every time.
  • Recommends the right service based on what the visitor describes.
  • Hands off into the booking flow or captures the lead for nurture.
visitor: "Do you take Aetna?"
bot: "Yes — Aetna PPO and HMO. Want me to check available times?"
Cost of inaction

Most practices we talk to are quietly losing six figures a year to calls they never picked up.

Every voicemail, every after-hours ring, every DM that sits unread overnight is a patient choosing the next clinic on Google. Slide the numbers and see what it's actually costing you.

~30%of inbound calls to small clinics go unanswered during business hours.
5 minis the median delay before a competitor responds to the same lead.
conversion lift when leads are contacted within the first minute vs. the first hour.

Industry estimates. Your real numbers will be different — that's why we ask for them on the discovery call.

Practice type
Missed calls / inquiries per day8
Average appointment value$220
Conversion if you actually answered35%
Estimated annual revenue lost
$154,000
~3 recoverable patients per business day · before counting any after-hours leads.
How we price the risk

We tie our fee to the number you actually care about — and keep building until it lands.

Before we start, we agree on a specific outcome in a specific window — say, fifteen new booked appointments in sixty days. If we don't hit it on time, we keep building, optimizing, and dialing on our own dime until we do. Our upside is your upside. That's the whole business — no fine print, no legal theatrics.

Talk to us about your numbers
01
We agree on the number.
A specific, measurable outcome in a specific window — written down together so both sides know what winning looks like.
02
We build, launch, and report weekly.
You see exactly what's happening: leads in, conversations had, appointments booked. No black-box dashboard, no month-end mystery.
03
If we're short, we keep building.
We don't walk away with the fee and a shrug. We stay on the system at our cost until the number lands — because our economics only work if yours do.
What happens after you book

From discovery call to live system in about three weeks.

No drawn-out onboarding. No 90-day "strategy phase." We talk, we build, we ship, and your phone starts ringing.

01 Day 0 · 20 minutes

Discovery call

We learn your numbers, your tools, your biggest bottleneck. Together we agree on what winning looks like and the target we're tying our fee to.

02 Days 1 – 14 · build

Build

We write your AI agents in your brand voice, wire them to your calendar and CRM, and launch your Meta campaigns against your audiences.

03 Day ~15 · launch

Launch

Your system goes live. First booked appointments usually happen within 48 hours. You get a weekly report with the metrics that actually matter.

04 Ongoing · grow

Grow

We tune ads, refine agent scripts, and stack the next piece of the funnel. You keep doing what you do — only with more chairs filled.

Inside the build

What the work actually looks like — not a vague "we use AI," but the real artifacts.

Two of the things you'll see in your first thirty days: a voice-agent transcript that books a real patient, and the weekly report you'll get every Monday. Both are mock-ups of the format — your numbers replace the examples.

// sample voice-agent transcript

A real call, handled end-to-end — no hand-off to a human until it needs one.

Every call is logged verbatim. You can listen back, search, and flag any turn for retraining. This is what "AI in your brand voice" looks like when it actually works.

Apex AI Hi, thanks for calling Apex Chiropractic — this is your virtual receptionist. How can I help?
Caller Yeah, hi. My back's been bothering me for about three weeks. I saw your ad.
Apex AI Sorry to hear that. Is this your first visit with us, or have you been in before?intake
Caller First time.
Apex AI Got it. New patients get a free 30-minute consult and a posture screen. I can get you in tomorrow 9:15 AM, or Thursday 2:30 PM — which works better?offer
Caller Thursday works. 2:30.
Apex AI Perfect. Booked for Thursday at 2:30. I'll text you the intake form and address — what's the best number for that?book
Caller Same number I'm calling from.
Apex AI Sent. See you Thursday at 2:30. If anything changes, just text this number back.confirm
// your Monday morning email

A weekly report built for owners, not for a marketing deck.

Every Monday at 7 AM local, you get the numbers that move the P&L: conversations had, appointments booked, money on the calendar, and what we're changing this week.

Week 04 · Apex Chiropractic Apr 13 – Apr 19
New leads
132
▲ 18% vs. last week
Appointments booked
41
▲ 27%
After-hours calls saved
17
Est. revenue on calendar
$24.8k
▲ 31%
  • Meta creative "Back pain · free X-ray" CPL$11.40 → $8.90
  • Callbot speed-to-lead (median)1m 07s
  • Reactivation callbot · lapsed patients9 rebooked
  • This week's changeA/B test on intake bot tone
01

Numbers you can audit.

Every lead, conversation, and booking is traceable back to source. No vanity metrics, no "reach," no "impressions" as wins.

02

Scripts in your voice.

Your agents get sign-off from you before they touch a real caller. We'd rather push launch a week than ship something that sounds off-brand.

03

One Slack channel. One team.

Your account is a shared channel with the partners actually building it. No ticketing portals, no "please open a support request."

Pick a starting line

Four ways to start. Whichever one matches the risk you're willing to share.

Most practices start with the trial or pay-in-full sprint. Once you've seen what the system does, the math on the retainer is easy.

Lowest commitment

3-Week Trial

$300– $500
paid up front · ads-only sprint

A focused three-week test of one piece of the funnel — usually Meta + a basic intake bot — to prove the model.

  • One vertical-specific Meta campaign
  • Lead capture flow into your CRM
  • Weekly check-in & numbers
Best if you want to see the gears turn before signing anything bigger.
Most popular

3-Month Sprint (Pay-in-full)

$3k– $5k
paid up front · 90 days, locked-in

A full quarter of Meta ads + AI caller working together. The deal that gets clinics from "interested" to "booked solid."

  • Meta ads written, shipped & optimized
  • AI callbot handling every new lead in < 2 min
  • Weekly numbers + biweekly tuning calls
  • Discounted vs. monthly retainer
Backed by our performance promise — if we fall short of the agreed target, we keep building on our dime until it lands.
Spread it out

Monthly Retainer

$1k– $2k
per month · 3-month minimum

Same engine as the sprint, billed monthly. For practices that want flexibility and a longer runway.

  • Pick which products to layer in (callbot, receptionist, chatbot)
  • Ongoing ad & agent optimization
  • Cancel after the 3-month floor with 30 days notice
Most common upgrade path after the trial works.
Performance-only

Pay per Appointment

Per booked
qualified appointment · no retainer

Skin in the game on both sides. We charge a fixed fee per qualified appointment we book into your calendar.

  • No upfront — we eat the build cost
  • Fixed per-appointment fee, agreed in writing
  • You only pay when our system fills your calendar
For a small set of practices each quarter — we have to be confident your funnel will hit volume.
Final pricing is set on the discovery call once we see your volume, your tooling, and your goal. Numbers above reflect our typical ranges for chiro, med spa, and veterinary practices — ranges for roofers and other service businesses land in the same neighborhood and we'll quote exactly on the call.
Why this team

We're not the biggest agency. We're the one whose upside is tied to yours.

AutoMotion is a six-partner shop. Sales, AI build, ads, finance, legal, and design — all in-house, all on the same revenue line. There's no account manager between you and the people writing your callbot.

01

Deep focus, not a walled garden.

We go deepest with chiropractors, med spas, and veterinary clinics — we know what fails on intake calls, what kills DM conversion, and which Meta hooks pull in your demographic. We also partner with roofers and other small service businesses who want that same system working for them.

02

Our fee is tied to your numbers.

It's not a marketing line — it's how the agreement is actually structured. If we fall short of the target we set with you, we keep building on our own time and dime until it lands. Our financial model literally depends on yours working.

03

You're talking to the people building it.

The partner who runs your discovery call is the one who'll write your agent scripts. No handoffs to a junior team in another time zone. No outsourcing.

04

We integrate with what you already use.

Whatever your current calendar, CRM, Meta account, and phone setup — we wire into it. Nothing to rip out, nothing new to learn.

Things we'd rather you ask up front

The honest answers about AI for clinics that most agencies skip.

"Will an AI replace my front-desk staff?"

No — and you don't actually want it to. Your staff is great at the moments that need a human (panicked owner, complicated insurance, longtime patient checking in). AI takes the work that's bleeding them dry: 40 identical FAQ calls, after-hours triage, lead qualification. Your humans get the meaningful conversations back.

"Can the AI really sound like us?"

Yes, and badly is what you're afraid of. We train every voice agent on your scripts, your tone, your service language, and the names of your services. We do a sign-off call where you talk to it before it touches a real patient. If it sounds robotic, we don't ship it.

"What happens if the AI gets it wrong?"

Anything it can't confidently handle gets routed to a human with full context — call summary, what was attempted, what the patient said. There's no scenario where the AI just dead-ends a patient. The fallback is always your team, not a voicemail.

"So you only work with those three kinds of practice?"

No — but we do go deepest there on purpose. Chiropractors, med spas, and veterinary clinics are where we've built the most pattern recognition: the intake scripts that convert, the after-hours hooks that pull bookings, the Meta creative that actually moves. That depth is the reason our agents convert. We also run the same playbook for roofers and other small service shops who want it — we just tune the language, the offer, and the cadence to your business. What we refuse to do is ship a cookie-cutter bot built for "SMB in general."

Frequently asked

Questions we answer every week.

Do the AI agents sound robotic?
No — and it's a fair concern. Our voice agents run on the best generative voice models available and are trained on your actual business voice. Patients who hear them typically don't realize they're speaking to AI until they're told. We'll play you a real demo on the discovery call.
How does the performance promise actually work?
Before we start, we agree in writing on a specific, measurable outcome — e.g. "X new booked appointments in Y days" — tailored to your volume and sales cycle. If we don't hit it on time, we keep building and optimizing on our own dime until we do. The only thing you can't get back is time; our fee is conditional on the result.
Can the AI handle HIPAA-sensitive conversations?
We design agents to avoid collecting or echoing protected health information wherever possible, and we route anything that requires clinical discretion to a human. For chiropractic, med spa, and veterinary practices, we walk through your compliance posture on the discovery call before we build anything. For non-medical verticals (roofing, auto, other service businesses) the same principle applies to whatever sensitive info your intake touches — payment details, property access, etc.
Do we have to replace our CRM or phone system?
No. The system integrates with your existing calendar, CRM, and phone setup. We'll do the wiring; you keep everything you already pay for.
What does this cost?
Pricing is structured per practice, not off a menu. Most engagements fall into one of four buckets: a $300–$500 three-week trial (ads-only), a $3k–$5k three-month pay-in-full sprint, a $1k–$2k/month retainer (3-month minimum), or a per-qualified-appointment performance deal. We'll quote you in writing after the discovery call.
How long until we see real results?
First booked appointments usually come through within 48 hours of launch. Meaningful pipeline impact is typically visible inside 30 days. We report weekly, not quarterly.
Can we start with just one piece?
Yes. Many practices start with Meta ads + the AI callbot and layer in the receptionist and chatbot once they've seen the first wave of results. We'll recommend the sequence that matches your bottleneck on the discovery call.
Are you a big agency with hundreds of clients?
No. AutoMotion is a six-partner shop, deliberately small, and deliberately specialized around a few service-business verticals we know cold. We're early — and that's why the work you get is direct from the people who own the business, not handed to a junior account manager. Our caseload is intentionally limited so the performance commitment actually means something.
Your next patient is trying to reach you right now

Let's make sure someone answers.

A 20-minute discovery call. No deck. We look at your numbers, tell you what we'd build, and quote you a goal we'll stand behind.

Book your discovery call
Or email team@automotionai.com